El Encanto Silver Rum 11″x14″ Label Poster

Created by Netta Radice for the Florida CANE Distillery, this label/poster for El Encanto Silver Rum is a nod to Ybor City’s historic cigar industry. Designed to resemble the label of a cigar box, this image stars one of the ubiquitous roosters that roam the  cobblestone streets freely in Tampa’s most culturally significant part of town. The distillery is located in the El Encanto building, the Spanish term for, “The Charm.”