El Encanto Amber Rum 11″x14″ Label Poster

Created by Netta Radice for the Florida CANE Distillery, this label/poster for El Encanto Amber Rum is a nod to Ybor City’s historic cigar industry. Designed to resemble the label of a cigar box, this image features Tampa’s famous yellow and red streetcar, which stops just across the street from the Florida CANE Distillery in Tampa’s most culturally significant part of town. The distillery is located in the El Encanto building, the Spanish term for, “The Charm.”